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Old School vs. New School Connections for Selling
In the internet age, a lot of people forget about the old school marketing world. There’s still merit to be found, however, and you have to know how to approach it to get more out of your marketing...
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Why Most of Your Time Should Focus on Sales
You’re in the business of translation. Obviously, your primary focus is on your translation services, right? Wrong. Although this will take up a majority of your time, you also need to be working on...
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What is the right way to sell translation services?
There are so many sales methodologies and techniques out there. There are names and techniques for any type of selling you can imagine. There is value selling, complex selling, creative selling,...
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12 Key Tips for Prospecting at a Trade Show as an Attendee
Remember that the prospective companies YOU are trying to meet are spending tens of thousands of dollars on booths, travel, entertainment, etc. to meet THEIR prospective clients. So, in everything you...
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June: The best month to maximize team performance!
In a recent article written by Kevin Kruse, he claimed that June is the best month to maximize team performance. Why? The answer lies in sales team reviews. The current norm in most language service...
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Daily Tip for Growing your Language Business: Think of your clients as...
You and your business are the professionals in the language business, and you know what is best in order to get things done and to meet your clients’ needs. Keep this in mind when doing business with a...
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Daily Tip for Growing your Language Business: If you have a potential client...
This client is holding valuable information in the form of what he or she perceives as a problem in your language business. This could be anything, from a lack of credibility to too-high prices. It is...
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Daily Tip for Growing your Language Business: Be creative with your “opening...
Many times, a “no” response from a potential client is just automatic and the result of conditioning. Think of how you react when a retail associate at a shop comes up to you and asks if you need any...
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Social Media Tip #8: Keep others “in the loop”.
It’s not your audience’s and clients’ job to know the latest happenings and offers in your language business. Perhaps your business now offers translations into new languages, where before you only...
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Email Etiquette Do’s and Don’ts
Regardless of the services you offer, you are in the communication business! Emails are, without doubt, still the primary means of communication among translators around the globe. Translators need to...
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Get to know your clients
You most likely have a clearly defined “target audience” in mind. If asked, you could list characteristics about them, such as their industry, income level, location, etc. You also probably know why...
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Increase your sales by increasing your value
While the first step in gaining clients may be to simply communicate that your language business is one of superior value, you must be able to deliver a quality job as well. Within the sales process,...
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The Credibility Challenge
In today’s world, we are constantly bombarded with lies, tricks, and scams (think: e-mail junk folder). As consumers, we have to be careful to buy from credible sources, or risk getting taken advantage...
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Design your relationship strategy
We typically find that those to whom selling comes naturally are the people who are confident, energetic, empathetic, and friendly. Why? Because these people are likeable and easy to build...
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Sell Your Translation Services on Your Terms
Waiting for your clients to make a move can be tiresome. It can also slow down your business growth significantly. It’s like building a store and expecting people to just find it. It’s not that easy,...
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Sales goals usually won’t align with marketing goals
Whether you are a freelancer or a business owner with distinct departments, you will typically find that there is little agreement between individual sales and marketing goals. The marketing model to...
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Quality business relationships are not established overnight
In today’s competitive market, the quality of the professional relationship is key to having a successful business. Providing an excellent first impression is no longer enough to ensure the sale of...
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The emotional side of marketing
Always keep in mind that everything you do is for people. Humans sometimes can’t help themselves when it comes to the emotions and decision-making of the subconscious mind. Become aware of the...
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The sales pitch is dead
More often than not, your “great sales pitch” is only going to leave your listeners bored and uninterested. While it may be helpful to them to know what you and your business do, listening to your...
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With choices, less is more
Making a firm decision is much easier when you only have two or three options to choose from. Add more choices, and you may become overwhelmed and start shy away from making a decision. With fewer...
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